Unlike streaming platforms our listeners are guaranteed to be in a captive environment for an average of 15 minutes at a time. They are unexpecting and unbiased regardless of how established you are offering you the best possible opportunity to gain a new fan.
Your track is added to a playlist and targeted towards a rider to optimise their listening expereince. Promoted tracks are added to genre, mood, editorial and branded playlists.
You receive the performance data associated to your promotion including the playlists is performed best on. How many times it was skipped and cities it was best received in.