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TIDAL Rolls Out A Personalized Playlist Feature Called “My Mix”

Streaming services are bending their products as far as they can go for eager consumers. TIDAL, a service which prides itself on offering listeners high fidelity streaming, is giving users personalized playlists. The “My Mix” playlists use an algorithm to capture user’s listening habits with TIDAL’s curated playlists into a more personal experience. It’s similar to Spotify’s Daily Mixes, developing mixes with new and old music from the user’s listening history and habits.

“The combination of best-in-class human curation and top of the line AI technology will allow members to get more of the music they love,” said Lior Tibon, TIDAL’s Chief Operating Officer, “with over 60 million tracks available on TIDAL, we know discovery can be challenging. This new feature is part of our continued efforts to create the best possible experience for members.”


Photo Via Tidal

“My Mix” will create around six personalized 50-song mixes. The playlists will be updated daily for the most active users, separating mixes by artists and genres. As a developing feature, user interaction with the “My Mix” offering will help to improve its functionality. During the learning stage, iterations of the mixes can be saved and played offline whenever the listener likes.

TIDAL has also rolled out updates to some of its older services by re-prioritizing its radio function and offering a holiday subscription pricing. Now,  the 100-song playlists of artist or song selections use an improved algorithm. Until Jan 2nd, TIDAL is bringing back its promotional 99 cents three-month subscription offer for new customers. HiFi accounts will be priced at $1.99 for three months as well. After the holiday offer, the new members can continue their subscriptions at $9.99 monthly for premium and $19.99 monthly for HiFi.